10 Best Digital Nomad Insurance Options

Travel and health insurance should be the first thing you purchase when planning a trip abroad, and there’s no exception when it comes to digital nomad insurance. Could you afford to pay an unforeseen $200,000 medical bill out of your disposable income? Probably not, and neither could I. I’m usually an optimist. However, it’s important … Read more

The post 10 Best Digital Nomad Insurance Options appeared first on Goats On The Road.

Travel and health insurance should be the first thing you purchase when planning a trip abroad, and there’s no exception when it comes to digital nomad insurance. Could you afford to pay an unforeseen $200,000 medical bill out of your disposable income? Probably not, and neither could I.

I’m usually an optimist. However, it’s important to remember that things can – and sometimes do – go wrong when you travel. In this post, I’ll list the best insurance for digital nomads.

I spend most of the year traveling internationally and if I had to give one piece of advice to anybody considering the location-independent lifestyle, it would be: never travel abroad without digital nomad insurance.

Many regular travel insurance policies aren’t especially suitable for digital nomads who spend a sizeable chunk (or even all) of their time abroad. That’s why I’ve written this post on the best travel insurance for digital nomads. Read on to find out more.

10 Best Digital Nomad Insurance Options

(image)

Digital nomad travel insurance might not be the most exciting topic. But, it’s important to protect yourself from potentially huge costs while you’re abroad. I never travel internationally without it.

This post reviews 10 of the best-known and most highly-reviewed insurance companies that offer health insurance for remote workers abroad. I’ve included a variety of insurers, offering a range of different prices and levels of coverage, so you can find the best option to suit you and your requirements.

Important disclaimer: In this article, I’ve summarized in general terms my understanding of the cover provided by various insurance companies as of the date of writing. It’s important to read the wording of each policy carefully and to take note of the coverage, exclusions, and limitations applicable to you before purchasing any policy. Nothing in this post should be construed as a recommendation to purchase any particular insurance policy.

1. SafetyWing (Best Budget Digital Nomad Health Insurance)

(image)

SafetyWing is one of the most popular digital nomad insurance providers, offering global health insurance specifically for digital nomads and other remote workers.

SafetyWing’s flexible and affordable Nomad Insurance covers travel in over 175 countries and protects you from a range of unexpected health and travel-related expenses. It’s the provider I use most often – I have an active policy with them right now.

One of my favorite things about SafetyWing is its coverage in your home country. Most travel insurance only covers you while you’re overseas, making SafetyWing especially good for people (like me) who bounce between their home country and new destinations.

I also really like how flexible and easy it is to set up – it took me less than 5 minutes! You can buy the policy after your trip has already started (not all providers allow this), and the policy automatically renews every month until you cancel it, meaning you can set it up and then forget about it knowing that you’re protected. Click here to learn more about SafetyWing.

What’s Covered With SafetyWing?

  • Hospital visits and medical treatments (in a hospital of your choosing)
  • Emergency flights back home
  • Home country coverage (up to 30 days within a 90-day period)
  • Trip interruptions and delays
  • Emergency dental
  • Lost or stolen travel documents
  • Natural disasters and political evacuation
  • Personal liability
  • Ambulance and intensive care
  • Lost luggage

What’s Excluded From SafetyWing Coverage?

  • Pre-existing medical conditions
  • Routine medical check-ups
  • Injuries from specific adventure activities
  • Mental health conditions
  • Damages/injuries caused due to the influence of drugs or alcohol

SafetyWing Insurance Costs

(image)

SafetyWing operates on a subscription model, with rates beginning around $45/month for those under 39, excluding US coverage. The cost rises to $83 for subscriptions including the USA.

The price of a SafetyWing digital nomad insurance policy also increases for those aged 40 and over, with tiers for different age brackets.

Pros of SafetyWing

  • One of the most cost-effective options
  • Specifically tailored for digital nomads
  • Subscription model with automatic renewals
  • Extensive coverage in over 175 countries
  • Option to purchase during your trip
  • Free coverage for up to two children aged under 10
  • Home country coverage

Cons of SafetyWing

  • Limited coverage for certain adventure activities
  • No coverage for pre-existing conditions
  • Some people have reported that it can take a long time for SafetyWing to process and pay claims
  • Restrictions on certain common travel incidents, such as scooter accidents
  • Maximum overall coverage caps at $250,000
  • $250 deductible

3. Allianz Nomad Health Insurance (Best for Established Reputation and Reliability)

(image)

Allianz is a global giant in the insurance industry and is known for its reliability and extensive network.

They offer a range of different policies, including a Nomad Health Insurance “Flexicare” plan that caters specifically to the needs of digital nomads. You can pick from a 3, 6, or 9-month policy which costs various non-emergency medical costs.

Allianz also provides its Nomad Health Insurance customers with various other health and wellbeing tools, such as mental and emotional wellbeing support, a coaching app, access to an Expat Assistance program, and digital check-ups.

Click here to visit Allianz’s website and learn more about their Nomad Health Insurance coverage.

What’s Covered With Allianz Nomad Health Insurance?

  • Medical emergencies
  • Non-emergency medical treatment
  • Hospital visits
  • Prescription drugs
  • Cancer treatment
  • GP visits
  • Trip cancellations or interruptions
  • Missed departures
  • Lost or stolen luggage
  • Flight delays
  • Weather disruptions
  • Loss of passport
  • Complications during unexpected pregnancies

What’s Excluded From Allianz Nomad Health Insurance Coverage?

  • Certain pre-existing conditions
  • Extreme sports
  • Issues not reported within a set time frame
  • Predictable events leading to losses
  • Political unrest or war
  • Events related to terrorism
  • Events stemming from Russia’s invasion of Ukraine

Allianz Nomad Health Insurance Costs

(image)

Allianz’s annual plans start from around $30 per month for their Basic coverage for younger adults, scaling up based on age and coverage specifics. The Basic plan mainly covers medical urgencies and some travel aspects, with no provision for trip cancellation or interruptions.

Their more expensive Prime plan offers both overseas medical and trip protection, while the Executive option includes additional benefits such as car rental coverage.

Pros of Allianz Nomad Health Insurance

  • Trusted global brand
  • Wide range of plans and customizations
  • 24/7 global assistance
  • Comprehensive and user-friendly online platform

Cons of Allianz Nomad Health Insurance

  • Certain sports and activities are excluded
  • Claim processing can be lengthy
  • Rigid package structure, despite a broad array of choices
  • You need to purchase the policy before your trip starts

4. World Nomads (Best for Adventurous Activities)

(image)

World Nomads is a great option for digital nomads who enjoy adventurous activities. It offers robust coverage for a wide range of extreme sports and higher-risk activities such as skydiving and backcountry skiing.

World Nomads has two main packages: Standard and Explorer. The Standard option covers over 150 adventures. The Explorer package covers an additional 60 activities, including paragliding, shark cage diving, and bungee jumping.

With a network of specialized travel insurance partners, World Nomads guarantees round-the-clock assistance. It has a multilingual team that’s accessible 24/7 to help in the event of emergencies wherever you are in the world.

However, the main drawback of World Nomads is they don’t offer coverage to residents of all countries. Certain countries (like France and Portugal, bizarrely) are excluded. Click here to see if you’re eligible to buy a policy with World Nomads.

What’s Covered With World Nomads?

  • Over 150 adventurous activities
  • Medical emergencies and evacuation
  • Trip delays, cancellations, and interruptions
  • Personal gear and electronics
  • Evacuation and repatriation
  • Damage to rental cars (only with their Explorer Plan)

What’s Excluded From World Nomads C

15 Reasons Why Vietnam is a Digital Nomad’s Dream Destination

Let’s talk about why Vietnam is a digital nomad’s dream destination. I’ve spent a lot of time traveling around Vietnam, working remotely whilst enjoying the many benefits that come with selecting this country as a digital nomad destination. In this article, I’ll cover all the reasons to visit Vietnam in detail. I don’t doubt that … Read more

The post 15 Reasons Why Vietnam is a Digital Nomad’s Dream Destination appeared first on Goats On The Road.

Let’s talk about why Vietnam is a digital nomad’s dream destination. I’ve spent a lot of time traveling around Vietnam, working remotely whilst enjoying the many benefits that come with selecting this country as a digital nomad destination.

In this article, I’ll cover all the reasons to visit Vietnam in detail. I don’t doubt that by the time I get to point 15, you’ll be browsing for flights!

Top Reasons Why Vietnam is a Digital Nomad’s Dream Destination

(image)

For me, being a digital nomad is all about having a great work/life balance. In all my years of traveling, nowhere has this balance been easier to attain than in Vietnam. Let’s get started with all the reasons Vietnam is a digital nomad’s dream destination.

1. Coworking Spaces

(image)
Me, at one of my favorite coworking spaces – Bonte, in Hoi An

First off, and perhaps most importantly for those who prioritize a suitable working environment, there are tons of great coworking spaces across Vietnam. I couldn’t believe how many I found. Most were very affordable with prices from as little as a few dollars a day.

Excellent, reliable, and modern coworking facilities are never hard to find. From casual and friendly hot desks to dedicated office suites available by the month, whatever your work requirements you’re sure to find something suitable in Vietnam.

I’ve written extensively about coworking spaces in Vietnam and have even compiled digital nomad guides for 5 of Vietnam’s largest cities. Here’s a link to my digital nomad guide to Ho Chi Minh City to get you started.

SEE ALSO: 10 Best Coworking Spaces in Hanoi

2. Cost of Living

(image)

A top reason why you should visit Vietnam as a digital nomad is the low cost of living. I couldn’t believe how uniformly cheap things are across the country.

Naturally, a bigger city like the capital Hanoi has a slightly higher cost of living. But, when compared with similar-sized Western cities like London, the difference is staggering!

This means you’ll be able to bank more savings, enjoy more of the finer things in life, or simply live more comfortably in Vietnam, for longer. Many digital nomads see a big difference in their expendable cash by opting to work remotely from this beautiful base.

3. The Climate

(image)
Perfect beach weather in January – Vung Tau

Vietnam is a big country, and so depending on where you decide to base yourself, the weather can vary. For the most part, however, it’s the perfect place for avoiding the cold.

I saw a huge weather swing between a grey, foggy, and wet February in the northern city of Hanoi immediately followed by a sun-drenched, baking hot March in Phu Quoc in the south.

Even at its coldest, Hanoi for example, rarely dips below a comfortable average of 62F (16C). On the other hand, Ho Chi Minh, to the south, has consistent 80F (26C) and above weather all year round.

4. The Coffee

(image)
Me and my husband Rob enjoying a coffee at Hanoi’s famous Train Street

Coffee is a big deal in Vietnam, and the cafe culture is unparalleled. From traditional robust Vietnamese drip coffee to the very unique creamy egg coffee, the options are endless. Western-style, Italian-influenced coffees are also easy to find.

Cafes in Vietnam are not just places to grab a quick cup; they’re vibrant social hubs where many digital nomads choose to work, connect, and immerse themselves in the local atmosphere.

With cozy interiors, free Wi-Fi, and affordable prices, coffee shops big and small provide the perfect environment for digital nomads in Vietnam to be productive.

SEE ALSO: 10 Best Cafes in Da Nang (Laptop Friendly)

5. The Beaches

(image)
A cool sign on the beach in Phu Quoc

Digital nomads in Vietnam will have plenty of opportunities to escape the hustle and bustle of city life and unwind on Vietnam’s pristine shores. The serene ambiance and stunning scenery provide the ultimate retreat from a busy digital nomad lifestyle.

Vietnam boasts some of the most breathtaking beaches I have ever seen. The stunning Am Bang Beach in Hoi An is an all-time favorite of mine but it’s the tranquil bays of Phu Quoc that topped them all. Crystal-clear waters, powdery sands, and swaying palm trees create an idyllic backdrop straight out of a digital nomad’s dream.

Whether you’re into sunbathing, swimming, water sports, or partying at the beach, Vietnam’s long stretch of coastline offers something for every preference.

6. The Social Scene

(image)
Enjoying a post-work beer at Belgo in HCMC

Of the many benefits of Vietnam for digital nomads, the excellent social scene and nightlife are high up on the list. There are so many cool spots to head to; from rooftop bars, swanky clubs, and very cheap dive and sports bars. Every night can be Saturday night if you so choose!

The vibrant digital nomad communities that are found all over Vietnam and the many other visitors, travelers, and holiday-makers create a year-round fun environment. This energy isn’t only limited to the big cities or the popular beach towns either. The transient flow of tourists all over the country ensures that a fun nighttime spot is never far away.

7. Amazing Tours and Day Trips

(image)
The view from my room on the cruise around Ha Long Bay

Wherever you choose to base yourself as a digital nomad in Vietnam, you’ll find an abundance of captivating tours and day trips. It’s the perfect country for intrepid explorers, culture seekers, and keen photographers.

While in Hanoi, I was able to tick off a lifelong dream of mine to visit Ha Long Bay. I spent my birthday on a cruise ship, drinking wine, and sailing through the towering limestone cliffs and emerald waters. It was a surreal adventure that I’ll never forget. Click here to check out the trip I booked.

From guided tours of the ancient streets of Hoi An to overnight cruising down the Mekong River, Vietnam’s diverse array of tours and day trips cater to every interest and curiosity.

8. The Street Food

(image)
With so many food-on-stick options, I just went for them all!

Vietnam’s street food scene is legendary, and renowned for its exceptional quality, affordability, and abundance – some of the flavors are truly incredible! Across the country, you’ll find bustling markets and roadside stalls offering a tantalizing array of traditional delights, from savory pho and banh mi to crispy spring rolls.

Savoring authentic Vietnamese cuisine prepared right before your eyes won’t break the bank either. Most street food options cost less than a few bucks per meal. It offers a delicious and budget-friendly way to experience the diverse culinary landscape of Vietnam.

Popular spots will be evident as locals generally flock to their personal favorites and regular vendors 2 to 3 times a day.

9. The Culture

(image)
A former US Army helicopter at the War Remnants Museum in HCMC

Vietnam has a rich and complex culture that’s deeply influenced by its history, traditions, and resilience. Exploring the poignant reminders of the past at the

10 Best Everglades Airboat Tours, Florida

Taking an airboat ride in the Everglades is an exciting and thrilling attraction that appeals to people of all ages. The Everglades, located in southern Florida, is a unique and diverse ecosystem that’s home to a wide variety of nature and wildlife. Exploring this vast wilderness via airboat allows visitors to get up close and … Read more

The post 10 Best Everglades Airboat Tours, Florida appeared first on Goats On The Road.

Taking an airboat ride in the Everglades is an exciting and thrilling attraction that appeals to people of all ages. The Everglades, located in southern Florida, is a unique and diverse ecosystem that’s home to a wide variety of nature and wildlife. Exploring this vast wilderness via airboat allows visitors to get up close and personal with the breathtaking beauty of this tropical natural park.

One of the main reasons why an airboat ride is fun for all ages is the exhilarating speed and maneuverability of these boats. Powered by a large propeller at the back, airboats glide effortlessly over the water and easily can navigate through the shallow marshes and grassy wetlands of the Everglades.

In addition to the thrilling ride, an airboat tour also provides a unique opportunity to learn more about the area’s delicate ecosystem. Knowledgeable and experienced guides accompany visitors on these tours; offering insights into the flora and fauna that thrive here.

Having lived in Florida for the past 13 years, I’ve had the opportunity to take several airboat tours, and I can confidently say that I have never had a bad experience. Airboat tours are a popular way to explore Florida’s vast wetlands, swamps, and marshes. These tours offer a chance to get up close and personal with the state’s rich ecosystem.

10 Best Airboat Tours Tours in Everglades

Here’s a list of the 10 best Florida Everglade airboat tours. This selection includes family-friendly tours, nighttime tours, and more. They all offer a unique and exhilarating way to explore the fascinating ecosystem of the Everglades.

1. Everglades Airboat Tour in Fort Lauderdale

(image)

This Everglades airboat tour from Fort Lauderdale is one of the most enjoyable around. The tour center opens at 9:00 AM, rain or shine, and their last boat departs at 4:00 PM. The tours are sixty minutes long and depart every twenty minutes.

During this Everglades airboat tour, you’ll be treated to a live narration from an experienced tour guide and will have the chance to see alligators and other Florida wildlife up close and personal. My favorite part of the tour was learning about the ongoing conservation and preservation efforts in the Everglades.

Everglades Airboat Tour in Fort Lauderdale Details:

2. Western Everglades Adventure Tour

(image)

The Western Everglades Adventure Tour in Fort Myers is an excellent way to experience the Everglades ecosystem. This tour lasts for an hour and is especially popular with families. During the ride, in addition to alligators, you’ll likely spot herons, egrets, and spoonbills. It’s a great option for nature lovers who are keen to look out for some local wildlife.

Western Everglades Adventure Tour Details:

3. Florida Everglades Private Night Airboat Ride Tour

(image)

The unique thing about this airboat tour in the Everglades is that it allows you to embark on an adventure to remember at night; viewing the Everglades in an entirely different light (or without!). You’ll glide across the waters at 40 miles per hour (64 kilometers) while your tour guide offers tips on how to find wildlife such as alligators, birds, and turtles in the area.

Because this is a seasonal experience, availability can sometimes be limited. Therefore, I advise anyone interested in this tour to call in advance to schedule and confirm the time of your tour ahead of your trip.

Florida Everglades Private Night Airboat Ride Tour Details:

4. Florida Everglades Airboat Adventure & Wildlife Encounter

(image)

Also located at Sawgrass Recreation Park, one of the top airboat tours in the Everglades is the Florida Everglades Airboat Adventure and Wildlife Encounter. This tour, which meets at Sawgrass Recreation Park, is an exciting way to see the Everglades up close and personal.

The tour lasts for forty minutes and includes admission to Sawgrass Recreation Park. It’s a great option for families who are looking for a fun way to fill a morning or afternoon and offers a chance to learn more about the park’s conservation measures.

Florida Everglades Airboat Adventure and Wildlife Encounter Details:

5. 3-4 Hours Everglades Tour from Miami

(image)

The 3-4 Hour Everglades Airboat Tour from Miami is a truly worthwhile experience – I can’t recommend it enough. One of the key highlights of this tour is the convenience it offers with its pick-up service from select hotels in the Miami area; meaning you can simply relax and wait for your designated pick-up time, without having to worry about transportation arrangements.

Enjoy the surroundings as you learn about the flora, history, and wildlife around you. This is an ideal trip for the whole family and one that offers a more personalized feeling thanks to its smaller groups.

3 – 4 hours Everglades Tour from Miami Details:

6. 90-Minute Everglades Airboat Tour in Central Florida

(image)

Another tour offering a smaller group setting, making this option extremely worthwhile, is this 90-minute Everglades Airboat Tour in Central Florida. It usually takes no more than 15 people on board at a time, meaning you’ll likely have a more private, interactive, and immersive experience.

This Everglades tour is a unique experience that allows you to escape the bustling city life of central Florida. As you embark on this adventure, you’ll find yourself lost in the tranquility of nature, far away from the urban chaos.

90-min Everglades Airboat Tour in Central Florida Details:

7. Everglades Day Safari from Ft Lauderdale

(image)

The Everglades Day Safari from Fort Lauderdale is a full-day adventure. Your day will start when an air-conditioned van picks you up from your hotel to take you to the meeting point for the airboat tour. In addition to picking up,

12 Marketing Strategies to Boost Your Online Presence

The online world is more important than ever before, especially when it comes to business. It’s the single best way to get the word out about your company and the items you sell. Think about it, you’re opening yourself up to a potential audience of millions, many of whom will be interested in what you … Read more

The post 12 Marketing Strategies to Boost Your Online Presence appeared first on Goats On The Road.

The online world is more important than ever before, especially when it comes to business. It’s the single best way to get the word out about your company and the items you sell. Think about it, you’re opening yourself up to a potential audience of millions, many of whom will be interested in what you have to offer. This post covers the surest ways to boost your online presence! Let’s get started.

Marketing Strategies to Boost Your Online Presence

(image)

While knowing that you need to get the word out about your product or business is one thing, understanding the best strategy is quite another. Yes, you can reach an enormous audience, but what’s crucial is that you reach those who are most likely to be interested in what you have to offer. That means finding the best strategy to achieve your aims.

Not sure where to start? Here are 12 tips to help you identify the best route forward so you can look ahead to greater profits, more connectivity, and spreading your word far and wide.

1. Get Inspired by Successful Companies

(image)

What is your competition doing? That’s the first thing you need to think about. Now, that doesn’t mean you should copy them; on the contrary, it means you should figure out what they’re not doing so you can jump in there and offer it yourself.

So, do a little research and identify the strategies your competitors are using. Is there anything in there that you can utilize and put your own personal spin on? There’s nothing underhanded here; most companies use similar strategies but tweak and tailor them to suit their own needs.

You can also do your research to simply become inspired. Check out the most successful companies in your niche and notice how they started small and grew into a mountain. If they can do it, so can you.

2. Give Your Website a Glow-Up

(image)

Think of your website as the first impression your business gives to potential customers. Not only do you need to ensure that it’s working correctly, but it needs to look the part too. The most important thing here is that your website reflects who you are as a brand and doesn’t confuse people when they look at it. You want to deliver a clear message to any guest to your site.

For instance, if you’re selling children’s toys, make your website bright and fun. It’s not going to work if it looks too business-like. Similarly, if you’re selling insurance, don’t design your site too playfully. It’s about knowing who you are and choosing a design that tells others that information too.

Of course, you should also check that your site contains all the necessary information, that it’s correct, and that all links go where they’re supposed to. It’s a great idea to make your website mobile-friendly; many people choose to surf the web on their devices these days.

3. Invest in SEO

(image)

SEO, or Search Engine Optimization, is the number one way to get your business noticed online. Despite that, it remains quite a mystery still for many small business owners in particular. Did you know that only 49% of small business owners bother to invest in SEO efforts?

Failure to notice how important SEO is sadly puts you on the back foot from the get-go. Optimizing your site and any content you create helps you rank higher on Google and other search engines, meaning you’re far more likely to get noticed and people are more likely to click on your site.

The hope is that those clicks turn into conversions, i.e. they buy something from you. Without SEO, you’re simply floating around in cyberspace just hoping that someone sees you and decides to take a closer look. SEO makes it far more likely that you’re going to be on their radar from the start.

4. Create a Blog to Target Keywords

(image)

Creating a blog allows you to use keywords, which is another part of SEO. However, rather than simply relying on your website alone, a blog allows you to create a personal connection with your audience. Blogs are more relaxed, more informal, and you can speak directly to your customers, or customers-to-be.

By using targeted and high-ranking keywords naturally throughout the text, you’re going to rank higher. From our last point, we know that’s a good thing because it helps you get noticed. The difference with a blog is that you can also provide important information and help potential customers see that you can solve their problems.

If writing isn’t a talent of yours and words don’t come naturally to you, it’s a good idea to hire a blogger or freelance writer. This way, you can be sure that your keywords will be naturally distributed, and your blog will grab attention for all the right reasons.

5. Choose the Right Social Media Platforms

(image)

It’s about quality, not quantity. You might think that covering every social media platform gives you a better chance of being noticed, but, you need to work out which platforms your potential audience uses more often and prioritize according to the results.

From there, you should maintain an active presence and engage their attention. For instance, if you find that many of your customers use Instagram because they prefer a more visual approach, focus there. If you have an audience that’s more about debate, look at X or Facebook.

Once you know the platforms that your users focus on, post often and engage in discussions in groups. Remember to keep your pages updated and to come up with interesting and attention-grabbing posts. It’s a jungle out there on the social media scene and you need to be on the ball to keep up.

6. Add a Little Emotion

(image)

While you might think that business is just business, your customers want a connection. So, in any content you create, be it blogs, website content, or social media posts, make sure you add some emotive language. Show your readers that you know who they are and that you’re on their side, and make sure your voice comes through anything you publish.

Emotive language, such as “Do you remember …” or add a few emojis (but don’t go overboard). Add some statistics that you know your users will find interesting, and write in a way they can connect with. Basically, you want your users to actually feel something when they read your site or any of your posts.

This is also ideal for sharing. If you post such things on social media, you can encourage your followers to share. From there, using this type of language can appeal to other users you haven’t yet connected with.

7. Be Active!

(image)

Your online presence needs to be constantly switched on. It’s for this reason that many businesses choose to have a dedicated social media department in particular, but this can extend to the entire online world in general. Keeping up to date with posts, comments, replies, and generating new ideas is very time-consuming, yet extremely necessary.

Your online presence can disappear within a matter of days if you let it slip. Allowing even a few days without a post can mean that you’re forgotten. That’s how fast the online world moves these days.

For instance, Hootsuite recommends that businesses should post no less than 1-2 times per day on Facebook. You should also identify the best time of day to post, such as during dinner when people are likely to be scrolling. This is especially the case for sites like TikTok which require short, snappy content.

8. Use Paid Search Ads

(image)

Paid ads work a little like SEO because the main aim is to get you to the top of the rankings. Consider these ads an investment that will bring you returns when your online presence skyrockets. A good tip is to try and get your ads to rank for both organic and paid results to increase your chances of being noticed.

Most companies choose to advertise with Google, and it makes sense to go there first. However, don’t overlook other search engines, especially Bing.

Set a budget per month that you’re willing to pay on paid ads and review your performance after two or three months. Then, see if you need to increase the number of ads you’re paying for, or whether you’re at a good level.

9. Don’t Forget Email Marketing

(image)

Most people check their emails a ridiculous amount of times per day. In fact, studies have shown that 99% of regular email users check their mail at least once per day, but more likely, multiple times.

So, not only do you need to appear on their social media feeds, but you also need to be in their inboxes. It’s really about being everywhere your customers or potential customers look. To do that, you can use email marketing.

Build your email contacts list and then send regular emails with strong subject lines to grab attention (be sure to not bombard your mailing list). Offer them something attractive, such as a gift, a discount, or news about an upcoming event. The sweet spot is to send emails once weekly, but no less than two times per month.

10. Add Some Visuals with Videos

(image)

Most people are visual learners and videos grab our attention more than the written word. So, when you send emails, create social media posts, or upload

Sookenet